1. Global Notebook PC Industry Development and Competition Trends
1.1 China Has Highest Market Growth Potential
1.2 Lightweight, Streamlined Design, High Performance Key Mobile PC Product Specs
1.3 Netbook PCs Spurring Market Share of Acer and Asus
2. Acer
2.1 Operating Status
2.2 Product and Price Strategies
2.2.1 Four Series Products for Better Market Segmentation
2.2.2 High-end Display and Audio Specs
2.2.3 Focusing on Entry-level to Mid-range Price Segments
2.3 Channel Strategy
2.3.1 Global Channel Strategy
2.3.2 China Channel Strategy
3. Asus
3.1 Operating Status
3.2 Product and Price Strategies
3.2.1 Mother Brand and Sub-brand Spurring Market Demand
3.2.2 First USB 3.0 Product Gains Attention
3.2.3 Entry-level, Mid-range, and High-end Products Evenly Distributed
3.3 Channel Strategy
3.3.1 Global Channel Strategy
3.3.2 China Channel Strategy
4. Comparison of Asus and Acer's Strategies
4.1 Operational Status
4.2 Product and Price Strategies
4.3 Channel Strategy
5. Conclusion
5.1 Business Strategy
5.1.1 Acer: Acquisitions and Mergers Create Synergies
5.1.2 Asus: Corporate Adjustment Consolidates Resources
5.2 Brand Strategy
5.2.1 Acer: Focuses on Multi-Brand Strategy
5.2.2 Asus: Concentrates on Brand Building
5.3 Product Strategy
5.3.1 Acer: Leadership in Product Innovation
5.3.2 Asus: Low Variety/High Volume Production Plan
5.4 Channel Strategy
5.4.1 Acer: Localized, Tailored-made Channel Strategies
5.4.2 Asus: Leveraging Existing Motherboard Channels
Appendix